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Arthas! The blood of your father... of your people... demands justice! Come forth, coward, and answer for your crimes!
Highlord Bolvar Fordragon
n the Fall of the Lich King content update (patch 3.3), Arthas Menethil, one of the most sinister and iconic antagonists of the Warcraft universe, concludes his tragic tale in a final confrontation with the Horde and Alliance.
To gain more insight into this epic moment in Warcraft history, the Insider sat down with World of Warcraft Lead Encounter Designer Scott Mercer and Lead Systems Designer Greg Street. Read on to learn more about how Arthas evolved, how his fall from the Light influenced the history of Azeroth, and how the end of his tragic character arc could shape the game going forward.
Can you give us any teasers about the final Lich King encounter from a gameplay standpoint? How difficult will he be? Any insight into how his skills and powers from Warcraft III will carry over into the final Lich King raid event?
Scott Mercer: We’re going to keep those cards close to the vest, as players will be toe-to-toe with the Lich King soon enough, but I can say that he will pose the greatest challenge yet found in World of Warcraft. Beyond that, I can only share a few additional details. The battle against the Lich King takes place at the top of Icecrown Citadel where the Frozen Throne protrudes from the citadel’s tallest tower. Throughout the fight, players will have an epic view of Icecrown Glacier, and falling off the tower will be a real danger, especially as the fight progresses. Also, I’ll just say that Frostmourne serves as more than just a weapon wielded by the Lich King during the encounter; it will actually provide a core mechanic of the fight itself, a mechanic which we hope will resonate strongly with all players -- especially the lore buffs.
 Read Full Interview
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lizzard is celebrating five wonderful years of World of Warcraft in Europe by offering WoW for the amazingly low price of 5€/£5 and the WoW Battle Chest for only 15Є/£13! These fantastic deals are available for one week only, from the 11th-18th February, from the Blizzard Store, via Digital Download and at selected retail stores all over Europe. There's never been a better time to gift World of Warcraft!
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e are now welcoming everyone, in multiple languages, to our Warcraft and StarCraft Facebook pages and Warcraft and StarCraft Twitter feeds. Available in English, our Diablo Facebook and Twitter pages are also thriving. We are excited to have these new avenues where we can interact with our players, and have already begun sharing news, videos, events, contests and more with our community.
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ust a reminder if you received a new smart phone over the holidays: Blizzard has recently released two new mobile applications designed specifically for players on the go, the World of Warcraft Mobile Armory and the Battle.net Mobile Authenticator.
The World of Warcraft Mobile Armory app for iPhone and iPod touch lets you access the official Armory database anywhere you have a mobile connection, and features much of the same functionality as the Armory website.
Download Now
The Battle.net Mobile Authenticator is an optional security tool to help prevent unauthorized Battle.net account access, and it's now available for a wide range of mobile phones and carriers. The Battle.net Mobile Authenticator is a mobile application that generates a on e-time password to use in addition to your regular account ID and password when logging in to a Battle.net account or any merged World of Warcraft accounts. Attach a Battle.net Authenticator to your account today and receive a free World of Warcraft pet: the adorable (and incendiary) Core Hound Pup.
Download Now
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World of Warcraft Official Magazine
World of Warcraft: The Magazine is a deluxe high-quality, collectible quarterly coffee-table publication, featuring 144 ad-free pages of strategy and tactics, in-depth lore and story discussions, high quality artwork, and behind-the-scenes insight from the World of Warcraft developers.
Each cover features unique, specially commissioned artwork from top fantasy artists working closely with Blizzard Entertainment. It's only available through subscription - you cannot get this at retail. Subscribe before 28 February 2010 and you will get the 1st issue with your subscription. Subscribe Now!
 Pandaren Brewmaster Deluxe Figure
The first pandaren collectible ever! Capturing the elusive (and world-celebrated) Chen Stormstout, the Pandaren Brewmaster Deluxe Action Figure is a limited edition, one-of-a-kind Blizzard online store exclusive. This premium-sculpted piece stands at a colossal 8 inches, features Chen's signature bamboo Bo staff and Brewmaster's keg, and comes packaged in a 4-color, spot UV collector's window box.
 New European J!NX Store!
J!NX is unveiling a new store in association with Blizzard, tailored exclusively for Europe!
To celebrate this special occasion the J!NX Europe store will be offering shirts:
- With two new exclusive World of Warcraft: Cataclysm designs
- Constructed from high quality, heavyweight materials with solid craftsmanship
- In distinctive European cuts for both men & women
As an added celebratory bonus, when you purchase three or more T-shirts you will benefit from FREE shipping for your order. To make your shopping experience even better, the J!NX European Online Store is available in German, French and English languages. The store also accepts most major European payment methods with prices in both Euro (€) and GBP (£) currencies.
Stop by the new J!NX European Online Store and find out what exclusive swag awaits you!
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